Pete Fox Tennis (PFT) is a tennis instruction business based out of Santa Monica, CA. There were three separate challenges on this project. First, PFT's old website wasn't easy to update and, since they have class schedules that need to be changed regularly, it was critical that the new website provide a more user friendly experience. Secondly, their website, which was built eight years ago, looked a bit dated by today's standards. While it was serviceable back in its time, the design would require a complete overhaul. Finally, the client wanted the photos on the new site to display real photos of their actual tennis instruction, not stock photography.
To make the new website easy to update, we built it with the WordPress content management system and a page builder plugin. We then put together step-by-step videos so the client could understand how to make the class schedule changes by themselves. Next, to update the site's look, we ended up using a nice looking template, or child theme, named Enterprise Pro that is part of the respected Genesis framework. Finally, we ended up teaming up with professional photographer, Martin Herbst, who is responsible for the amazing photos that appear on the site.